WRITE YOUR SITE
Own your words, own your success
Make your online home a place to be proud of with minty-fresh website copy that turns clicks into customers *in just four weeks*!
Ever find yourself cringing at your outdated web copy? You know it’s overdue for a shake-up, but you’re busy. And sitting down to write isn't your idea of fun. Even when you do finally decide to tackle your copy, you have no idea where to begin...
You type words,
delete words,
retype words,
get lost in a ChatGPT vortex,
lose 179 days of your life,
have a minor identity crisis,
and then…
Exit the doc with nothing to show for it.
You push '‘write web copy” down your to-do list and forget about it—that is, until the next time you send a dream client to your embarrassingly out-of-date website. Cue the cringe…again.
😬
You & your words are at a stalemate.
The cost of bad website copy goes beyond the surface-level cringe
It has a real impact on your business growth — and your confidence
Since you’re here, you’re probably…
😬 Struggling to connect with customers & clients —#RealTalk, those poorly crafted words aren't exactly inspiring confidence
😬 Attracting the wrong customers & clients — you’re craving higher quality clients (and you’re ready for them!)
😬 Wondering why people vanish from your site — without bothering to hit ‘book’ or ‘buy now’
😬 Throwing money (& time away) on tactics — marketing budget it wasted because your website won't convert like it should
😬 Fading into the background — while your competitors continue to show up and slay … “what’s their secret?”
But what if I told you that writing with impact is easier than you think
And with the right guidance, it can be a fun and transformative experience!
Write Your Site
INTRODUCING
Get personalised guidance and everything you need to transform your web copy in a speedy 4-week sprint, at the fraction of what you’d pay a professional copywriter.
It’s time to ditch the cringeworthy copy and feel the sweet satisfaction of a website that works for you, not against you — every 👏 damn 👏 day!
JUMP ON THE LIST TO GET THE NEXT ROUND OF DATES (AND WAITLIST PERKS) DIRECT TO YOUR INBOX.
LET’S FACE IT
No one has shown you how to craft a genuine brand message, or develop a voice that feels freakishly you — so how are you expected to do it alone?
You’re not.
But the good news is, you don’t have to be a total word nerd to make it happen. Writing great copy is more about understanding your audience and less about being a literary genius. You just need a little guidance to make it happen (that’s where I can help!). Trust me, you CAN do this.
Hey, I’m Haley Berryman—
Copywriter, brand strategist, marketer, mamma, and your copy guide, cheerleader, and mentor!
I created Write Your Site to help more service-based business owners access quality guidance at an accessible price point — because not everyone can afford to invest in a copywriter.
Inside this program, you get access to my strategic brain, proven process, templates, tools and 16+ years of communications knowledge so you can showcase the true value you offer.
I’ll give you everything you need to build certainty in your message and confidence your abilities — even if you think you’re a ‘bad writer’ or ‘don’t know where to start’.
It’s time to move past the excuses and get your words out there, so they can do the selling for you!
Prue Aja, Photographer, Coach & Speaker
“The copy I've written feels really authentic because it's been written by me. This was such an uplifting & transformative experience.”
WHAT’S INSIDE
Get everything you need to craft a narrative that puts your one-of-a-kind expertise front & centre and makes buying from you a no-brainer.
LEARN HOW TO
Connect With Your Audience
Brilliant copy always starts here.
Develop An Engaging Message
That sticks in your audiences mind.
Say It In Your Unique Way
With a brand voice built just for you.
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Throw on your favourite tunes and prepare to get curious. With your Brand Activation Questionnaire and Audience Insights Survey at your fingertips, you'll explore thoughtful questions to craf your message and define your unique brand voice. This phase is all about laying a solid foundation that makes the writing process feel natural and effortless.
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Page by page, you’ll create authentic and intentional copy for four key web pages: Home, About, Work With Me, and Contact. For each page, you get a video lesson, a detailed guidebook, and a copy template to support you — no more blank page panic for you! Plus, you'll have the chance to submit your drafts for critique so I can help you overcome any doubts and ensure you're on the right track.
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With your pages drafted, we enter the polish phase. I’ll walk you through three steps to help you eliminate errors & make sure your content is easy to read and feels oh-so-you. We'll leverage tools like ChatGPT and other secret copywriter faves to elevate your copy to professional standards. You'll be proud of how good you sound!
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The hardest part is done — congratulations! Now, all that's left to do is upload your polished copy to your website and bask in the feeling of knowing your site is busy wooing visitors, even while you sleep. Oh, and if you're collaborating with a design team, they'll love you for handing over a design-ready copy deck to transfer into your stunning new site #FaveClientStatus!
This is the exact process I use as a professional brand strategist and copywriter, when developing high-performing, customer-focused copy for my clients (who pay $8000+ to have me do it for them!).
HOW WE ROLL
THIS IS A SUPPORTIVE GROUP PROGRAM. HERE’S WHAT OUR TIME TOGETHER LOOKS LIKE
MONDAY
Weekly lesson LIVE (12-1pm AEST) & template drop. Set aside time to start taking action!
WEDNESDAY
Get-it-done sessions. Jump online for group coworking & coaching from 12-2pm AEST.
THURSDAY
Copy critique. Submit your writing by COB to get my eyeballs on it.
FRIDAY
Feedback delivered. I’ll send personalised feedback via loom video to keep you moving!
AND REPEAT FOR 4-WEEKS UNTIL YOUR WEB COPY IS PUBLISH READY!
BONUSES
In addition to the video lessons, templates, guidebooks, and live support, you’ll get the following goodies to enhance your experience…
01. Magnetic Headlines
Headlines are so important to website flow. Get 17x headline templates with 51 examples to keep people scrolling all the way to the ‘buy now’ button.
02. Authentic AI Guide
I’ll share my best AI tips to help you improve drafts, overcome writer’s block and show up less artificial (‘the bots leave clues), and way more you.
03. SEO Essentials
I won’t bog you down with complicated SEO theory, but I will teach you the on-page essentials to help you get found by Google and humans.
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PLUS YOU GET LIFETIME ACCESS TO THE LESSONS & TEMPLATES SO YOU CAN REVISIT & UPDATE PAGES AS YOUR BUSINESS GROWS & EVOLVES.
Petra Coulson, Collab Teams
“Write Your Site was a true lifesaver. Instead of agonising over every word, I embraced imperfection and just got it on the page. I’m finally proud of our web copy, it aligns with who we truly are.”
Life after Write Your Site…
☑️ You’ve developed an engaging message that sticks in your audiences mind.
☑️ You’ve unlocked your authentic brand voice.
☑️ You know exactly what to say and how to say it (no more staring at a blank page again).
☑️ Your website supports your business goals instead of sabotaging your success and works 24/7 to capture leads and sales (even while you sleep).
☑️ You confidently attract dream clients with persuasive messaging that shows why you’re a great investment.
☑️ You can easily repurpose your copy across other marketing channels like socials, emails and more.
☑️ You know how to use AI (ChatGPT) to make writing future copy that sounds like you a breeze.
☑️ You’ve activated self-belief in your writing abilities — so you won’t have to pay a copywriter every time you need words.
☑️ Your website now boasts four pages of minty-fresh copy that feels undeniably you — because you wrote it, baby!
☑️ You’ve saved ‘future you’ from hours of time answering repetitive, time-draining questions — because your website does it for you.
“With English being my second language, writing used to intimidate me. Write Your Site helped me conquer that fear. Haley's practical tips gave me the confidence to express myself and embrace my unique voice. Learning when and how to leverage ChatGPT in the writing process gave me an extra boost of confidence. I've witnessed a massive shift in how I promote myself, and I now have self-belief in my writing, even with English as a second language.”
It's time to throw your bad web copy in the bin and turn clicks into customers
JOIN THE WAITLIST
Stay in the know
Be first to know when doors open. You’ll also score some amazing waitlist only perks!
One Time Payment
$1700
Best value
POPULAR
✦ 1x brand activation workbook to uncover audience insights, your message, and voice
✦ 4x LIVE lessons (Monday) with Haley to learn how to write punchy conversion-driven copy
✦ 4x live weekly coworking & coaching sessions (Wednesday) with Haley
✦ 4x editable copy templates — homepage, about, work with me, and contact
✦ 4x page guidebooks with checklists, tips, and copy prompts
✦ [NEW] Access to my custom GPTs to produce your page copy in a flash!
✦ 1x self editing guide filled with tools and tricks to get your copy publish-perfect!
✦ Weekly copy critiques of your writing by Haley
✦ Group Slack channel to answer questions & support you as you go
Pay In Instalments
$290
x6 monthly payments
✦ 1x brand activation workbook to uncover audience insights, your message, and voice
✦ 4x LIVE lessons (Monday) with Haley to learn how to write punchy conversion-driven copy
✦ 4x live weekly coworking & coaching sessions (Wednesday) with Haley
✦ 4x editable copy templates — homepage, about, work with me, and contact
✦ 4x page guidebooks with checklists, tips, and copy prompts
✦ [NEW] Access to my custom GPTs to produce your page copy in a flash!
✦ 1x self editing guide filled with tools and tricks to get your copy publish-perfect!
✦ Weekly copy critiques of your writing by Haley
✦ Group Slack channel to answer questions & support you as you go
"Write Your Site found me at the perfect time. I needed support completing the copy for my rebranded website and Haley's easy step-by-step process helped me complete everything in time for the launch! I drew inspiration from the templates but also had the flexibility to create freely—which felt good for me. My favourite part was mastering ChatGPT, especially in overcoming writer's block. If you have no idea where to start and, more importantly, want to complete your copy in a set timeframe, this is a great program to help you achieve that!"
As a marketer, my website copy wasn’t “bad” but it felt outdated. Write Your Site was amazing because it helped me write fresh web copy in a short space of time that represents where my business is now. The program encouraged me to revisit my messaging and make my copy more concise and impactful. The result? My streamlined website copy is attracting my ideal customers. In fact, I just had a call with someone who found me on Google and booked right from my home page! It’s exciting knowing that I’m attracting customers who are ready to take action from the moment they land on my website.”
You’re at the part of the page where you’re deciding if this investment worth it for you. I’ll be honest…
Yes, it's going to take some work
Yes, it might feel daunting
Yes, you might feel like you have no time for this
But I want you to know this—
Spending time in this area of your business will benefit you over and over again. I'll be there to support you every step of the way so you walk away with rock-solid confidence, knowing that your words are working for you and the future you're working towards.
Your
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FAQs
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Your ✦ FAQs ✦
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No! You don’t need to be a great writer to benefit from Write Your Site. I’ll provide you with the knowledge, tools, and templates you need to develop quality web copy. Beginner-friendly guarantee!
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You’ll be creating 4x essential pages as a service-based brand, including:
✦ Home
✦ About
✦ Services Summary / Work With Me
✦ Contact
You will also walk away with a messaging and voice guide to help you write any other copy with clarity, consistency and confidence! -
After purchase you get immediate access to the welcome module (which includes your success planner, and web planner) so you can start mapping out your goals, block time in your calendar, and prepare to make your words amazeballs.
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This entire process can be completed in as little as four weeks. With weekly template drops and me by your side, you’re well on your way to getting your irresistible copy live in no time.
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The program is a group experience over four weeks. After joining, you'll gain access to a learning platform and your Prepare module — the earlier you join the sooner you can get started.
Once we kick off, you get:
✦ Live lessons and template drops every Monday
✦ Live coworking & Q&A support you every Wednesday
✦ Submit your copy for critique every Thursday (I’ll come back to you on Friday’s with feedback!).
You get video lessons, guidebooks, templates, worksheets, and most importantly, you have ME by your side to help you Write Your Site with confidence. -
I’d love to attend the live lessons every Monday with me, but they will be recorded for you.
If you had to make one thing every week, it would be the Wednesday get-it-done sessions with me (12-2pm AEST).
Setting aside dedicated time to write and ask me questions was one of the best parts of the program for past students. It holds you accountable and shows you’re making a commitment to growing your brand and business.
Our Q&A time will be recorded and shared with you too, so feel free to submit a question even if you can’t make it live. -
Set aside about 4-6 hours a week for this program. If you show up for the live lessons and coworking sessions (that’s 3 hours), plus schedule another 1-3 hours in your week to put pen to paper, you’ll be on track to getting your minty-fresh copy live. Inside the program, I give you a success plan to help map your time and keep you accountable.
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Yes, you can reuse the templates on any of your own websites. However, purchasing the program and templates does not grant you a licence to sell or distribute them. So please don’t use for commercial purposes. #notcool
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This course focuses on crafting swoonworthy web copy that converts. While SEO is always a part of writing website content, it isn’t the core focus of this program. What you will get is my On Page SEO Essentials guide which provides the basics for web copy that Google will love as much as humans. This sets you up with solid foundations if SEO becomes a bigger focus in your marketing plan in the future.
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If you get stuck, bring your questions along to our Wednesday get-it-done sessions and I’ll answer them live for you. You can also leave me comments in your copy docs on critique day and I’ll answer them for you. If you want more personalised support, there is an opportunity to add a VIP upgrade at checkout (learn more in the next FAQ).
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You get plenty of group support in the calls and written support in your copy critiques. But if you you want more 1:1 support from me, there is an opportunity to add a VIP upgrade at checkout. This gives you a 90minute 1:1 call (to be booked within 8x weeks of the program start date). The VIP option is perfect if you love to have a professional copywriter in your corner to help you craft your words. Add the VIP upgrade at checkout if this sounds like you!
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Absolutely! You can pay in instalments with a convenient 6x part payment plan paid every fortnight.
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I can't promise perfection (seriously, it's a myth), but I can promise to help you craft website copy that authentically represents you and effortlessly attracts your dream customers and clients. I'm confident that if you commit to block out time in your calendar to write, attend the get-it-done sessions and follow my process, you'll walk away with a beautifully crafted copy that helps your business kick goals.
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You’ll have lifetime access to the program, meaning as long as it exists, you can log in & use it. If it’s ever going to disappear, I promise to give you a 6-month warning. You’ll have FREE access to any future updates I make.
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If within 14-days of the program start date, you don’t feel this program is going to help you build a stand out brand and craft your web copy, email support@haleyberryman.com to get your money back. I just ask that you’ve given it an honest go — so to get the refund, you will have shown up to the get-it-done coworking sessions and submitted your first two-weeks work for critique.
Still not sure if Write Your Site is right for you? Got another question? You’re always welcome to DM me on Instagram @byhaleyberryman or book a time to chat so we can check if it’s the perfect fit for you.