Build a brand with impact
and integrity

Hey, I’m Haley — brand strategist, copywriter, and relentless seeker of meaning.

I’m also an adventurous Aquarian, spicy margarita lovin’, aspiring minimalist, and a proud mamma.

With 16 years in the marketing field, I've worked with over 60 diverse businesses—from fashion week to physios, baby goods to bamboo bedding, accountants to astrologers. I help marketing teams, solopreneurs and small business owners claim their uniqueness and go after big goals with confidence. Because when you know your brand at the core, every business decision becomes easier.

I've got a soft spot for businesses with big hearts—those committed to making life better for people and the planet. If you're ready to lay rock-solid foundations for your future and care deeply about your lasting impact, let's connect!

I can’t promise cult-worthy status, but I can promise to help you build a confident brand thats rich in meaning. One that feels authentically you, and attracts your dream customers and clients with ease.

Nothing makes me happier than helping marketing teams and founders craft a meaningful brand for a more fulfilling life.

My Writing Style

While I can happily tune into a range of brand voices, the reason people choose me is for my natural writing style which is:

Conversational (feels like catching up with a friend over coffee)

Down-to-earth (authentic, heartfelt and jargon-free)

Upbeat (confident, positive and a delight to read)

Concise (cos’ nobody got time for long-winded, fluff-filled copy)

Purposeful (intentional and designed to drive results)

Kyla Geen, EcoNaps

“Haley’s process is thorough and educating. She helped us peel back the layers so we could build a strong brand from the ground up. Other agencies give you a questionnaire and then the results, but Haley is very collaborative - I felt like I was part of every single step. She has the drive to understand the nitty-gritty details but also brings deep thought and strategy to everything. Ongoing copywriting work feels effortless now.”